(js/jquery) Changing Default Value/placeholder Of Custom Dropdown?

So, here's the HTML for a custom dropdown that doesn't use a select tag. The placeholder/default value for the dropdown is 'Acura', which is the first element in the list (ul). I'm

Solution 1:

You have to change

<divclass="custom_dd_select"><span><a>Acura</a></span></div>

to

<divclass="custom_dd_select"><span><a>BMW</a></span></div>

That will work